CHARLOTTE, N.C. (February 29, 2024) – Today, , a nonprofit that empowers young girls, announced it has partnered with BNP Paribas, Europe’s leading financial institution and a global sponsor of tennis, via the bank’s inaugural “Points for Change” campaign at the
Through the Points for Change initiative, BNP Paribas will donate $1 for every point scored during the 2024 BNP Paribas Open to Girls on the Run International. The BNP Paribas Open is a professional tennis tournament held at the Indian Wells Tennis Garden in Indian Wells, California. The tournament runs from March 3 to March 17, 2024.The BNP Paribas Open is the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event in the world.
Michelle Sprod, head of marketing and communications, Americas for BNP Paribas said, “BNP Paribas is proud to collaborate with Girls on the Run via our Points for Change campaign. For more than 50 years, we have demonstrated that tennis is a powerful catalyst for positive change, empowering communities worldwide both on and off the court. By joining forces with Girls on the Run, BNP Paribas reaffirms its commitment to promoting education and inclusion through sport.”
“Girls on the Run is honored to partner with BNP Paribas through their impactful Points for Change Initiative, which drives substantial transformation in youth sports equality,” said Elizabeth Wian, senior vice president of partnerships and development at Girls on the Run. “Now more than ever, girls need the skills to build their confidence, develop meaningful relationships, and discover the joy of movement that Girls on the Run provides, and we’re grateful for the investment from BNP Paribas in expanding our work.”
The funds raised will help Girls on the Run increase the reach and access of its empowerment programs, amplify the organization’s work to drive national participation and develop curricula, resources, and tools to further the organization’s mission. Funding will also support Girls on the Run programming, specifically in the Coachella Valley, where the BNP Paribas Open is hosted.
Officially launched during the 2023 French Open, BNP Paribas’ “Points for Change” campaign is active at all professional tournaments sponsored by BNP Paribas. Every point scored during these tournaments is turned into donations to benefit local associations promoting education and inclusion through sport.